AI Overviews are summaries generated by Google's AI that appear above the regular results for some searches. Each one cites a few web pages as sources.
Why it matters
When an AI Overview answers the question directly, fewer people may scroll to the regular results. Being one of the cited sources keeps your brand in front of searchers.
Example
A search like "is cold brew stronger than iced coffee" may show a short AI-written answer with links to a few articles it drew from.
What to do
Write clear, well-structured answers from real expertise, keep facts accurate and up to date, and make sure your pages can be crawled and indexed. Track which searches show AI answers and which sites they cite.