Compare
Searchloom
vs Surfer
Surfer is a content optimization and AI search tracking platform. Searchloom plans, writes and publishes articles for you, then tracks the results.
The short version
Choose Searchloom if
- You want articles written and published for you on a schedule, not just optimized.
- You publish to Shopify, Webflow, Framer, Wix, Ghost or Notion, or want Markdown files in GitHub.
- You want 30 articles a month for $79. Surfer's 30 documents a month start at $119.
- You want AI answer tracking on several assistants for under $100 a month.
Choose Surfer if
- You want a content editor that scores your writing against the pages that rank.
- You want daily tracking of Google AI Mode and AI Overviews as well as chatbots (Pro and up).
- You write in other languages, or need several team seats.
- You work in Google Docs or Contentful.
Pricing
Pricing,
side by side
| Compared | Searchloom | Surfer |
|---|---|---|
| Smallest plan | $39 a month for 15 articles | $59 a month for 10 documents |
| 30 a month | $79 for 30 articles | $119 for 30 documents |
| AI tracking on several assistants | From $79, weekly on 4 assistants | From $219, daily on 5 AI engines |
| Paying yearly | 2 months free | Up to 17% off |
| Trying it first | 7 days, 3 articles, 1 website, card required | 7 days of Pro, card required |
Monthly prices in USD. Surfer prices from surfer.ai, checked 12 November 2026.
Features
Feature by feature
| Compared | Searchloom | Surfer |
|---|---|---|
| Research and planning | ||
| Keyword research | ✓ | Standard and up |
| Competitor research | ✓ | ✓ |
| Calendar that publishes on schedule | ✓ | Not mentioned on their site |
| Topic planning | Content plan grouped by Google results | Topical Map Pro and up |
| 90-day SEO strategy | ✓ | Not mentioned on their site |
| Writing | ||
| Full articles written for you | ✓ | ✓ Surfer AI |
| Content scoring | SEO score with plain-English checks | Content Editor with guidelines from the pages that rank |
| Images | Featured image | 3 to 6 AI images per article |
| Internal links | ✓ | Up to 10 per article Pro and up |
| Schema markup | ✓ | Not mentioned on their site |
| Languages | English | Any language, per their FAQ |
| Publishing | ||
| WordPress | ✓ | ✓ Plugin, drafts by default |
| Shopify, Webflow, Framer, Wix, Ghost, Notion | ✓ | Not mentioned on their site |
| Markdown files to GitHub | ✓ | Not mentioned on their site |
| Zapier | — | ✓ |
| API | Headless API on every plan | Peace of Mind and Enterprise |
| Tracking and growth | ||
| Google Search Console | ✓ | ✓ |
| Site health checks | ✓ | Not mentioned on their site |
| AI assistant tracking | Weekly on ChatGPT, Gemini, Perplexity and Claude Monthly on ChatGPT and Perplexity with Starter | ChatGPT weekly on Standard; daily on 5 AI engines on Pro and up |
| Backlinks | Outreach: we find the sites and write the emails, you send them Growth and up | Mention Gap: AI-quoted sources that name your competitors |
| Account | ||
| Team members | One login per account | 1 to 10 seats, by plan |
“Not mentioned on their site” means we couldn't find it on surfer.ai, not that it doesn't exist.
FAQ ( 3 )
Questions,
answered
Does Surfer write and publish articles for you?
Surfer AI can write full articles, and Surfer exports to WordPress as drafts through its plugin. Searchloom plans articles on a calendar and publishes them to 10 platforms on schedule, or waits for your approval.
Which tracks AI search better?
Surfer tracks more AI engines, including Google AI Mode and AI Overviews, daily on Pro and up ($219 a month). Searchloom checks ChatGPT, Gemini, Perplexity and Claude every week from $79 a month, and monthly on ChatGPT and Perplexity with Starter.
Is Searchloom cheaper than Surfer?
For publishing articles, yes: 30 articles a month cost $79 on Searchloom, and Surfer's 30 documents a month start at $119.
Surfer is a trademark of its owner, and this page isn't endorsed by them. We make Searchloom, so we've stuck to facts from Surfer's own website, checked 12 November 2026: surfer.ai/pricing/, surfer.ai/integrations/, surfer.ai/ai-tracker/, docs.surferseo.com/en/articles/12944181-how-does-the-surfer-trial-work, docs.surferseo.com/en/articles/9071075-how-to-export-content-between-surfer-and-wordpress. If something has changed, email hello@usesearchloom.com and we'll fix it. Try Searchloom free for 7 days.